In the spring of 2025, I released an EP titled “SUMN LIGHT”. For me, this project was a loud declaration of respect I was demanding at the time. I wanted respect from everyone — Peers, Friends, Colleagues, Industry Professionals — the list could go on forever. I wanted to make something bombastic, with in-your-face, hard-hitting production and songwriting. I didn’t think too much about the structure, as long as the 808s were knocking and my lyrics were filled with bragging and high-octane energy, I threw it on the project. I just wanted music out and wanted to have fun…
In the summer of 2025, a lot of life changes hit me: I changed cities, my parents moved out of state, my last grandparent passed away. These changes had me thinking a lot about legacy and purpose. It was at this time I realized that going forward I wanted to tell more of my story. I wanted to put more of a focus on authenticity. Anybody could make “SUMN LIGHT” — I was following a roadmap laid down by many an artist before me. I came to the realization that my next move would be something ONLY I COULD CREATE.
In the fall of 2025 I was hard at work on my next album. I’m not an artist of repetition. I believe that every album and era should exist on its own. I love reinventing my approach to music time and time again. Growth is one of my biggest goals in this life, and with my discography it’s no different. Around this time, my musical palette was shifting. I found myself listening to a lot of underground music. Songs with distorted baselines, uptempo grooves, futuristic synth templates, etc. I couldn’t put my finger on the “genre” or “sound” I was falling in love with, but as long as there were remnants of something that sounded cutting-edge or forward-facing, it caught my attention.
To me, “HEX” is the means to an end. What I was searching for in 2025 — respect, a sense of belonging, artistic integrity — these were all things I decided that I would no longer actively push for. It was time for the music to do the talking for me, instead of me talking through the music. In the case of my album, the word “HEX” carries no negative connotation. I’m not doing a seance here — Instead i’m utilizing this word to describe what my goal is with this album. Shedding a false sense of bravado, discarding the chip that was on my shoulder, and gaining ground by being the truest form of myself. I want this to be the project I’m remembered for.
The “HEX” is the album. This is the spell i’m putting on the listener. When that final song comes to its conclusion, you’re going to see me in a different light: An artist telling his personal story — documenting an emotional & spiritual journey. This album was made possible through isolation, drawing back & curating a new taste and appreciation for discovering music again. With the help of a few of my close friends, we locked in over the course of 7 months and made my magnum opus.
“HEX” will be some of the best music you’ve ever heard. I have so much faith in this album. I believe that for any and all music fans — there is something in this tracklist you’ll migrate towards. I am changing the expectation for what you THINK music sounds like from the city I’m from. I’m digging deep and my spirit has elevated. I truly think you should care because you like good music, and that’s what I’m delivering here. This album is a full circle moment. This album can easily be a soundtrack to your wins, your losses, your loud moments, your quiet ones, summer drives day or night, workout anthems, regular anthems, I could go on forever. At the end of the day I’m just proud — Proud of myself — Proud of my team — Proud of this work.
I truly hope you take the time to dive into this project and appreciate it for what it is. If you decide not to, that’s okay as well. The album still exists and will be ready whenever you are. I appreciate everyone who took the time to read my thoughts surrounding the creation of this body of work.
“HEX” is yours May 12th.
- Jorden Kyle